// v4/landing-page.jsx — full landing page in brutalist style, with tweaks. const { useTweaks, TweaksPanel, TweakSection, TweakColor, TweakRadio } = window; function V4Landing() { const v4 = window.v4; const TWEAK_DEFAULTS = /*EDITMODE-BEGIN*/{ "accent": "#f2e600", "secondary": "#e83d2c", "density": "comfortable" }/*EDITMODE-END*/; const [t, setTweak] = useTweaks(TWEAK_DEFAULTS); const accent = t.accent; const accent2 = t.secondary; const padScale = t.density === 'tight' ? 0.75 : 1; return (
{/* HERO */}
THESIS №01 The founding claim · why this exists

SME valuation is
70% judgment.

Ninety percent of the published material teaches the other thirty. A curriculum for practitioners on the part that actually decides whether a deal closes — for bankers, brokers, accountants and owners.

{/* The mismatch visual */}
↘ The mismatch — visualised
{[ { label: 'What 90% of valuation content teaches', math: 90, judg: 10, mathTxt: 'Math · DCF · WACC · multiples', judgTxt: '' }, { label: 'What actually decides a deal', math: 30, judg: 70, mathTxt: '', judgTxt: 'Judgment · method · QofE · context' }, ].map((row, i) => (
{row.label} {row.math}% · {row.judg}%
{row.mathTxt}
{row.judgTxt}
))}
↑ The proportions are inverted. The gap is what we teach.
{/* Right hero — case anatomy */}
CASE №047 ◆
The broker's number
$5,400,000
−81%
The buyer paid
$1,008,000
What sits in the gap
{[ ['01', 'Owner remuneration adjustment'], ['02', 'Family members on payroll'], ['03', 'Personal expenses through company'], ['04', 'Below-market related-party rent'], ].map(([n, label]) => (
{n} {label}
))}
↳ Read the full teardown
{/* PROBLEM strip */}
{[ ['90%', 'of public content teaches the 30% part', v4.bg], ['3×', 'spread between low and high broker estimates', v4.bg], ['80%', 'of real work happens in Quality of Earnings', accent], ['$0', 'cost to read Chapter 01 — free, no email', v4.bg], ].map(([num, label, bg], i) => (
{num}
{label}
))}
{/* CURRICULUM */}
§02 · The Curriculum

Seven chapters.
One discipline.

59 LESSONS
~3.5 HRS READING
8 FREE TOOLS
{[ { n: '01', t: 'The Nature of Value', d: 'Value vs price vs worth. Why SME differs from listed. Bias, uncertainty, complexity.', tag: 'FREE', tagBg: accent, href: 'chapter-01.html' }, { n: '02', t: 'The Methods Map', d: 'Income, Market, Asset. When to use which. SDE vs EBITDA vs Net Profit by buyer.', tag: 'PAID', href: 'chapter-02.html' }, { n: '03', t: 'Quality of Earnings', d: '80% of the work. Add-backs, family payroll, working capital, capex split, off-balance items.', tag: 'CORE', tagBg: accent2, tagColor: v4.bg, href: 'chapter.html' }, { n: '04', t: 'The Art of Multiples', d: 'Why "industry 4×" is a trap. 12 quality factors. Size, key person, customer concentration.', tag: 'PAID', href: 'chapter-04.html' }, { n: '05', t: 'DCF, Used Correctly', d: 'Three SME traps. NZ WACC build-up. Terminal value alternatives. When to abandon.', tag: 'PAID', href: 'chapter-05.html' }, { n: '06', t: 'Valuation in Context', d: 'Lending vs sale vs MBO vs matrimonial vs distress. Cross-border CN↔NZ adjustments.', tag: 'PAID', href: 'chapter-06.html' }, { n: '07', t: 'Reading a Report', d: '30-minute scan. Assumption-sheet red flags. Disclaimer trick. Comparable-set audit.', tag: 'PAID', href: 'chapter-07.html' }, ].map((c, i) => { const dark = i === 2; const Tag = c.href ? 'a' : 'div'; return (
{c.n} {c.tag}

{c.t}

{c.d}

); })}
↘ All together

Get the whole curriculum →

FROM NZD 249 · ONE PAYMENT
Plus the capstone

One sample report, worked to a one-page verdict.

Lesson 7.09: the scan, the flags, the ranking.

{/* FREE TOOLS */}
§03 · Take these

Free
tools.

Working spreadsheets and checklists, built for real files. Take them whether or not you ever pay us a cent.
{[ { id: 'T-01', t: 'Quality of Earnings Checklist', d: '47 items', fmt: 'CSV', highlight: true }, { id: 'T-02', t: 'Multiples Scorecard', d: '12 factors', fmt: 'CSV' }, { id: 'T-03', t: 'Report Review Checklist', d: '30-min scan', fmt: 'Printable page' }, { id: 'T-04', t: 'SME WACC Build-up', d: 'NZ inputs, May 2026', fmt: 'CSV' }, { id: 'T-05', t: 'Sample Chapter', d: 'Ch 3, QofE', fmt: 'Printable page' }, ].map((tool, i) => (
{tool.id}

{tool.t}

{tool.d}
{tool.fmt}
↓ Get it free
))}
{/* QUOTE */}
"

A valuation is a structured guess about a future cash flow, made by someone with a stake in the answer. Everything else is the discipline of making that guess credible.

— Keelvalue, Chapter 01
{/* PRICING */}
§04 · Pricing

Three tiers.
One payment.

{window.VC_TIERS.map(t => ({ tier: t.name.toUpperCase(), sub: t.sub, price: t.price, per: t.per, accent: t.id === 'deal' ? accent : v4.bg, perks: t.perks, cta: t.cta, href: t.href })).map((p, i) => (

{p.tier}

{p.sub}
NZD ${p.price} {p.per && {p.per}}
{p.perks.map(perk => (
+ {perk}
))}
{p.href ? ( {p.cta} ) : (
{p.cta}
)}
))}
setTweak('accent', v)} /> setTweak('secondary', v)} /> setTweak('density', v)} />
); } window.V4Landing = V4Landing;